In our latest editorial, QBR Editor Lauren MacDonald delves into McDonald’s bold venture into the specialty beverage market with the launch of CosMc’s. This strategic move, aimed at challenging beverage giants like Starbucks and Dunkin’ Donuts, underscores McDonald’s intent to diversify its revenue streams and enhance its brand power. MacDonald examines the implications of CosMc’s introduction, assessing its potential to attract a new demographic and integrate seamlessly into consumers’ daily routines. Through a critical analysis, she explores whether CosMc’s signifies a refreshing innovation in McDonald’s portfolio or if it represents a leap of faith into a fiercely competitive arena. This editorial offers a comprehensive look at CosMc’s journey, from its inception to its market positioning, highlighting the challenges and opportunities that lie ahead for McDonald’s in redefining its legacy within the quick-service restaurant industry.

In our latest editorial, QBR Editor Lauren MacDonald takes a deep dive into the shadowy aspects of the Halloween retail industry, spotlighting the seasonal giant, Spirit Halloween. Her analysis exposes the startling truths hidden behind the festive allure of Halloween stores, highlighting the complex relationship between rampant consumerism and pressing environmental issues, exploring the often-overlooked consequences of holiday retail practices.