Articles
From Bean-To-Bar: An Overview of Chocolate’s Enduring Success
Despite its simple composition of four main ingredients, chocolate has evolved into a highly diverse product, offering thousands of variations in packaging, branding, and marketing strategies. This editorial by Jeremiah Lim delves into the rich history, innovation, and significance of chocolate, shedding light on its enduring appeal and the strategic intricacies behind its portrayal by different brands. Through an exploration of chocolate's market dynamics and strategies, he is able to provide a deeper understanding of one of the most important and mass-consumed pieces of confectionery in the entire world.
The Capitalist’s Approach to a Greener World: Carbon Credits
In this editorial, QBR Editor Sunghoon Kim explores carbon credits, uncovering their potential to become a commercially feasible, much-needed catalyst toward economic decarbonization, but also reveals the current system’s complementary flaws and exploits that leave serious room for amelioration.
All-in on Addiction: The Destructive Rise of America’s Gambling Obsession
Exploiting one’s desire for excitement is the underpinning of the gambling business model. Some may call it genius; others may call it predatory. But one thing is for certain — America’s consumerist society has metastasized the country’s gambling scene to a size bigger than ever before.
Does Pro Sport Want Private Equity?
Over time we have seen not only hesitancy towards PE from leagues such as the NFL, who have disallowed it altogether, but push back from fans who cannot disassociate their beloved teams, rivalries, and traditions from ownership.
Red Bull's Recipe for Success: Innovation, Strategy, Endurance
QBR Editor in Chief, Joshua Cristofoli looks to provide a breakdown on how Red Bull was able to gain market share and outperform legacy brands like Coca-Cola and Pepsi.
A Win-Win: Why Insurance Companies Rely on ESG Strategy
QBR Editor, Lauren MacDonald, looks to analyze the various factors driving the Insurance industry's reliance on environmental sustainability and how the industry will set the longevity of sustainable strategies to come.
A Game of Tones: Shifting Legal Strategy in the Music Industry
The music industry is like a game of chess; each move can make or break an artist’s career. However, as Taylor Swift has shown, an unexpected strategic shift can sometimes impact more than just other players—it can change the rules of the game
Suburbia, Once a Dream, Now a Nightmare
With North America’s past decision to scale cities horizontally, it may come to bite us in the future. The incredible difficulty of providing reliable public transportation to every single suburban neighbourhood will pose to be an outstanding challenge as governments shift to greener and more sustainable forms of transportation.
The Capital Markets of Love: An Overview
It is undeniable that the dating industry has been fundamentally shaken to its core through the advent of dating apps, which have streamlined and digitized relationships to an unmatched degree across recorded human history.
Spotify Unwrapped
We can assume the basics of the algorithm; if you like one song, you may like a similar one. But how does Spotify define like and how does Spotify define similar? The company has strengthened their understanding of users through multiple business acquisitions —just one stop in uncovering the fundamentals of the algorithm.